EMPOWERING FARMERS AND AGRI-PROCESSORS: BUILDING SUSTAINABLE VALUE CHAINS

Agriculture continues to be the backbone of India's economy, providing livelihood to more than half of the population. However, the real potential of this sector remains untapped due to fragmented supply chains, limited access to markets, and a lack of awareness about quality standards and certifications. Empowering farmers and agri-processors is

In today’s hypercompetitive and policy-sensitive market landscape, businesses expanding or operating in India must look beyond product launches and sales pipelines. The key to long-term success lies in future-proofing product strategies—an approach that anticipates regulatory shifts, technological disruptions, and evolving consumer preferences.